How New Jersey Films Use SEO For Promotion

online film promotion

Famous New Jersey native and director, Kevin Smith, uses a particular type of online marketing to ensure people know of his upcoming films; this technique is called search engine optimization, or SEO.

Creating a supreme local SEO campaign in New Jersey and elsewhere is not that difficult to do, and in fact, there are more tools available now than there has ever been. SEO stands for search engine optimization, which heretofore has been used to utilize and manipulate the way a website is constructed in order to please Google for NJ search terms and rank well in the search engine world.

Now other factors enter into the picture and they serve to enhance the SEO applications that are used to build up the entire picture, so the final result is a much more potent and effective campaign because we can bring many factors to bear from the digital marketing disciplines. Some of the other factors include H tags, meta descriptions, and local citations. An SEO New Jersey company will include tags about what parts of the state they are in, including the Jersey Shore, Princeton, or Montclair.

search engine optimization train

So the term SEO is more encompassing now because it really goes beyond just the mechanical setup of one website by bringing in other disciplines such as Facebook, Twitter, Pinterest, Instagram, blogging and mobile marketing.

Take Facebook for example. There are over 1 billion who regularly use Facebook on a regular basis. Yes, that is billion with a “b”. Facebook is where people talk about your NJ business and become engaged with you about it. If they like you and what you are talking about with them, the result can literally revolutionize a business.

The same concept holds true with Twitter as it is also a dynamic platform where people talk and converse about different things, so why not let them start and enter conversations about your New Jersey business.

The objective in making these platforms work in a local NJ market is to simply emphasize that fact, that this product or this particular service is available at such and such and address at these times, so here is what you get today. Specials, contests, and New Jersey deals are what gets the customers excited, and this is relatively easy to do in the local market.

The website is the foundation of the effort, and the Facebook page and the Twitter account is the engine that drives the interest to the things about the product that the people want. For example, if you have an NJ pizza store, you will want everyone in town to know about you, and if you have a particularly tasty pizza recipe, you especially want people coming into your store to try your New Jersey pizza.

So with your Facebook and Twitter conversations, you can make an offer to people that they cannot refuse. Just offer everyone who comes into the store one slice of free pizza. That is bound to generate some interest and bring people in. The flexibility of having a conversation through the Facebook platform drives people to your website where you can have a coupon that they can scan or print for their free NJ pizza.

In a sense, having a triple play of your website, well optimized for the search engines, and your Facebook page, driving New Jersians to your website and to your store for their free pizza, and then having everyone talking about it on Twitter is a winning combination. All of this takes a little work, but it is worth it, as you want to get your local community to support you, so include them in all that you do.

Why Press Junkets Are Exhausting But Worth the Effort

Creating something new and great, whether it’s a movie, a book, or a nifty electronic gadget, is an exhausting process. The creation itself is just the beginning of the work, though! People must be informed of a new product’s existence if it’s going to succeed. While spreading the word is the job of marketing professionals, they often enlist the help of a new product’s creators to get the job done. This frequently takes the form of a press junket; here’s how it works.
The Junket Defined

A press junket is simply a massively organized promotional effort designed to increase awareness of a new product, usually (but not always) a media product like a film or book. Key figures in the creative process — writers, actors, directors, producers, and so on — are brought together with as many journalists and media figures as possible to promote their new work.

Junkets often involve travel on a national or international scale, and they can go on for weeks or even months for particularly large products. Stars and creators can expect to criss-cross the globe at the behest of their PR specialists and distributors, making appearances on countless different media outlets and meeting hundreds, if not thousands, of reporters. The experience can be grueling, but it’s often a vital part of spreading the word and building a satisfactory audience.


Industries That Make Use Of Press Junkets

Obviously, press junkets are a particularly vital tool within the media industry itself. The release of a new movie makes a press junket practically required for all but the smallest of independent film productions. The publishing industry is another field where the press junket is a standard feature of promotion. Authors who succeed in having a book published can expect to spend some time on the road promoting it. Even television shows frequently put on press junkets to ensure they grab attention.

The press junket is a suitable promotional tool for other kinds of products as well. This includes both emerging media products like video games and also physical consumer goods. Electronics are often marketed with small-scale press junkets to help them stand out from their competition, especially when a manufacturer has something truly new and noteworthy to offer consumers.
Digital-Age Junkets

One might think that the rise of Internet communications would make press junkets easier. It’s true that the ability to speak with reporters and other media figures remotely (via video, instant messaging, chat room appearances, podcasts, etc) reduces some of the stress placed on press junketeers by cutting down on their travel time. The flip side to this coin is that online junketing gives marketers access to a vastly increased number of media outlets, resulting in an even busier schedule of interviews and appearances for those booked on press junkets. This extra effort is well worth making, though. Savvy digital integration can dramatically extend a press junket’s reach and bring in far more attention.
Although press junkets are often a trying experience for the creators involved in them, they remain a powerful marketing tool that gets results. As podcasts and online appearances join the ranks of traditional junket destinations like chat shows and press conferences, the workload on a press junket gets even heavier. The sheer amount of exposure generated by a good press junket makes it all worthwhile, though.

How To Keep Up With Theatrical Trailers and How to Make Them Work

Movies are all about the marketing. The marketing can make or break a movie at the box office. If there haven’t been enough eyes on trailers and other ads leading up to the release, there might not be enough ticket sales, leaving the studio at a loss. Since most movies take several million to produce – sometimes several hundred million in the case of huge blockbusters – it can be incredibly difficult for a lot of them to actually turn a profit without good marketing. As such, there tends to be a heavy focus on theatrical trailers.

If you’re a movie buff, this is equally as good as it is bad. There are tons and tons of trailers floating around. If you’re the type to follow tiny little leaks of footage here and there, you’ll soon find out there are usually several different versions of each movies’ trailer. There are usually several different teasers, at least two or three official theatrical trailers, and then a multitude of international trailers and TV commercials as well. When it comes to big releases – or maybe even smaller works by well renown auteurs – it’s usually in the best interest of movie fans to keep track with trailers to see what they’re in for.

Think about it. You’re a huge Star Wars fan, and you just can’t wait to see footage from some of the upcoming sequel and anthology films being released by Disney. There are going to be plenty of official sources providing the corresponding trailers, but unfortunately, there is a multitude of unofficial third parties copying those trailers and then posting them on their own websites, blogs, social networking, and video sharing profiles in hopes of receiving the ad revenue themselves. Sometimes trailers screened only for a private crowd such as special previews shown at San Diego Comic-Con end up recorded on cell phones at horrible angles and uploaded for similar purposes.

So, given the wealth of unofficial sources putting out poor quality pirated copies of movies – as well as comedy groups sneaking out strange parody versions that do little more than frustrate if you’re looking for something legitimate – it begs the question of where you need to go if you want to make sure you’re getting high quality, official releases that are actually worth your time. There are at least a small handful of tips that you might want to keep close to your chest. Try the following!

First of all, check out the website reddit.com. It’s a news aggregate of sorts, where all manner of links is shared by its user base. There is a movie subform there that you’ll be subscribed to by default. If you check it every day, you’ll see the official links to all sorts of movies shared each day. Outside of that, you should look up the official channels of your favorite movie studios on Youtube. A verified check mark will appear next to the channel name, and there you can subscribe to them for future updates. If you do that, you’ll always be caught up on all of the latest movie trailers, complete with the best quality around.

What’s next? How movie distribution works in the film industry

movie-distribution-flowMovie distribution demystified

Film distribution can best be described as the process where one makes the movies available to the audience for viewing. The role of movie distribution is usually carried out by the film distributor who has the responsibility of coming up with the right and the important strategies for marketing. The film distributor has to come up with the various important skills that will give him the chance to understand the way forward as far as the issue of movie distribution and reaching the targeted market is concerned. He, therefore, has to identify the right media for an exhibition of this particular film to ensure that the distribution runs out successfully. There are various ways in which a movie can be availed to the viewers. The process can be conducted by directly presenting the movie to the viewers through the television and the theater. For the various commercial purposes, the film distribution will be accompanied by other aspects such as film promotion. This article aims at demystifying the issue of movie distribution and making it easy for you to understand.

top-grossing-movie-distributors-1995-2015-chart
Film distribution has taken a whole new level since individuals have come up with new ways of conducting various important strategies that aim at improving the way they handle business activities for marketing their films. There are a usually a lot of things that must be considered. The film distributor must identify the particular audience that the film is directed towards. He must ensure that he has come up with various important strategies that aim at improving the way he has been doing business. Some huge companies such as Hollywood will finance the whole process of distribution so as to ensure that the benefits have been realized. Distributing the films will at most times involve having to market the content to people so that you ensure that they are aware of the particular movie that you are about to give them. Social media marketing has turns out to be very competitive and people are able to realize the various best ways that they can use to access the films. Therefore, the film distributor will have the role of having to come up with the various important strategies to ensure that he has met the goals that he had in terms of trying to develop this particular industry.
What is the connection between film distribution and film promotion?
Film promotion and film distribution are related in various aspects. There are a lot of things that you should do to ensure that you have come up with important strategies that will help you in meeting the role of distributing your content successfully. Film promotion will enhance film distribution since people are going to look for the particular movie after it has been promoted. One of the most important aspects of film promotion that improve film distribution is the trailers. Trailers have helped a lot in giving people the urge to watch the particular movie hence the process of movie distribution will be successful and profitable too.

The Low Down on Film Promotion

Film promotion is the process of carrying out various strategies that aim at improving and promoting the film industry. The film promotion usually occurs within a coordination of various important film distribution processes. Sometimes this is referred to as film junket and it will generally include the advertising campaigns, media and merchandising, interviews, and other press releases. The various important promotions are conducted by involving various important individuals like the directors and the actors.
film promotion exampleFilm promotion has undoubtedly brought a whole new revolution in the field of film and this has made the industries to make a lot of progress and they have been able to come up with various important strategies that will help them in coming up with some important deals that will give them various difficulties as they conduct their activities. A lot of film industries will go ahead and invest heavily on various expensive online marketing campaigns that will help in the maximization of the revenue very early in the release cycle. The marketing budgets will be almost half the budget of production. The exhibitors and the distributors are usually involved in handling the various issues of publicity.
One of the major mainstays of film promotion is the trailers. This is because the trailers are usually delivered to the movie goers and hence they are able to carry out various important procedures that aim at carrying out various important strategies for improving film promotion and giving the industry a chance to improve the various undertakings that they could be having. The trailers are captivating and the narrators are also able to attract the attention of the individuals who will be watching the movie at that particular time. Therefore, after watching the trailers, people become interested in learning various aspects that are related to the movies and this will help them in coming up with various important strategies that will lead to an improvement in the various ways that they are able to handle their working capabilities. The field of film production is quite sensitive since viewers all around the world are always looking forward to coming up with various important strategies that will help them in having fun. These advantages shall only be realized if they are able to carry out various important strategies of promoting the film industry completely. The trailers will give a maximum appeal and people will definitely purchase the film after its production.
Spend on movie promotion
For you to realize various important benefits from movie promotions, you must be ready to spend a lot in trying to improve the way you handle various strategies of promoting your work by intensively financing them. Hollywood is one of the movie production Companies that will spend a lot of money trying to ensure that they have carried out various important procedures that aim at improving their company through advertisements. The statistics have indicated that this Company would spend at least $4 billion every year for purchasing paid advertisements, newspaper advertisements, and the TV commercials.

Ultimate Press Junket Interviewer

The press junket is something that every leading actor must endure for the promotion of a major motion picture. Some actors are happy to travel from city to city answering the same questions over and over again. Others find the monotony and schedule to be too demanding. When an actor reaches their breaking point in a press junket it can be particularly dangerous because there are cameras ready to record every move. Over the years, some of the world’s most talented actors have made interview magic on their press junket. Sometimes the moment occurs in front of a studio audience of a late night talk show. However, the most memorable moments occur when the actor forgets the potential audience and is alone with only himself and the interviewer. Below we will show some of the most memorable press junket fails in recent memory. These are occasions when the actor either had a witty comeback to a bad question or when tempers suddenly flared. We hope you enjoy them as much as we do!

Gordon Keith gives a hysterical interview with comedian Zach Galifianakis in this clip. We’re unsure whether Zach understood completely that Gordon was just joking with his questions. It is clear, however, that his segment made a huge impact on Zach. Later, he would begin his segment called “Between Two Ferns” which stole the model of an out of his mind interviewer. “Between Two Ferns” went so far as to interview President Obama.

Gordon Keith has interviewed dozens of other actors in similar style but none seem to capture the magic of this first Zach Galifianakis interview.