Famous New Jersey native and director, Kevin Smith, uses a particular type of online marketing to ensure people know of his upcoming films; this technique is called search engine optimization, or SEO.
Creating a supreme local SEO campaign in New Jersey and elsewhere is not that difficult to do, and in fact, there are more tools available now than there has ever been. SEO stands for search engine optimization, which heretofore has been used to utilize and manipulate the way a website is constructed in order to please Google for NJ search terms and rank well in the search engine world.
Now other factors enter into the picture and they serve to enhance the SEO applications that are used to build up the entire picture, so the final result is a much more potent and effective campaign because we can bring many factors to bear from the digital marketing disciplines. Some of the other factors include H tags, meta descriptions, and local citations. An SEO New Jersey company will include tags about what parts of the state they are in, including the Jersey Shore, Princeton, or Montclair.
So the term SEO is more encompassing now because it really goes beyond just the mechanical setup of one website by bringing in other disciplines such as Facebook, Twitter, Pinterest, Instagram, blogging and mobile marketing.
Take Facebook for example. There are over 1 billion who regularly use Facebook on a regular basis. Yes, that is billion with a “b”. Facebook is where people talk about your NJ business and become engaged with you about it. If they like you and what you are talking about with them, the result can literally revolutionize a business.
The same concept holds true with Twitter as it is also a dynamic platform where people talk and converse about different things, so why not let them start and enter conversations about your New Jersey business.
The objective in making these platforms work in a local NJ market is to simply emphasize that fact, that this product or this particular service is available at such and such and address at these times, so here is what you get today. Specials, contests, and New Jersey deals are what gets the customers excited, and this is relatively easy to do in the local market.
The website is the foundation of the effort, and the Facebook page and the Twitter account is the engine that drives the interest to the things about the product that the people want. For example, if you have an NJ pizza store, you will want everyone in town to know about you, and if you have a particularly tasty pizza recipe, you especially want people coming into your store to try your New Jersey pizza.
So with your Facebook and Twitter conversations, you can make an offer to people that they cannot refuse. Just offer everyone who comes into the store one slice of free pizza. That is bound to generate some interest and bring people in. The flexibility of having a conversation through the Facebook platform drives people to your website where you can have a coupon that they can scan or print for their free NJ pizza.
In a sense, having a triple play of your website, well optimized for the search engines, and your Facebook page, driving New Jersians to your website and to your store for their free pizza, and then having everyone talking about it on Twitter is a winning combination. All of this takes a little work, but it is worth it, as you want to get your local community to support you, so include them in all that you do.